Digitalization has brought fundamental change to consumer purchasing behavior. To focus more sharply on consumers and their needs, collecting data on their behavior, interests and wishes is increasingly important for manufacturers and retailers. For this reason, implementing the customer-specific solution strategies of customer-centric retailing plays a key role at Arvato SCM Solutions. They move consumers to the focus of entrepreneurial activity, increasing their loyalty at the same time.
Companies have never had as much data available as they do today. But most of them do not tap this potential. Intelligently linking data sources and analyzing the information on a situation-specific basis can yield valuable knowledge that manufacturers and retailers can use to react optimally to the developments in the market. Ultimately, end customers’ increasingly complex expectations and competition that is becoming tougher require them to be more customer-centric than ever before.
Customer Centric Operating Models
Customer Loyalty as a Data Source
Optimization of the Customer Experience
The “Google of the Supply Chain”