Fashion, Beauty & Lifestyle

Arvato's Digital Agency Friends of C.

Friends of C.

The digital agency Friends of C. offers brand companies extensive digital solutions for e-commerce and B2B: consulting and strategy, design, CX, loyalty programs, online-shop development and marketing automation. In addition to digital expertise, the agency is characterized by its full e-commerce and B2B knowledge as it is part of the Arvato Supply Chain Solutions Consumer Products business unit.

Commerce. Courage. Code.

Smart solutions for leading fashion and consumer goods brands

Arvato Supply Chain Solutions’ Consumer Products division implements comprehensive full service solutions in e-commerce, omnichannel and retail logistics for well-known fashion, beauty and lifestyle brands.

Omnichannel commerce offers end customer-oriented brands great opportunities for international growth, whether they are established names or newcomers. But while shopping across multiple channels is a matter of course for today’s customers, it still often poses large challenges for distributors and manufacturers. That is why, with the help of innovative technology and the expertise of its employees, Arvato supports companies in providing the end customer with a positive brand experience across all channels.

Arvato SCM Solutions knows exactly what is required in this highly competitive industry. We offer more than 15 years of experience in the development and implementation of complex solutions, and we have already put the e-commerce and retail logistics of leading consumer goods brands such as Esprit, Nestlé, Douglas, Coty and Triumph International onto growth trajectories. With our 14,000 employees we are one of the world leaders in supply chain management and e-commerce, as well as customer service, payment, IT and marketing services.

Our global infrastructure of more than 70 distribution centers in Europe, Russia, Asia and the US paves the way for quickly entering new markets. We take on all vital processes in close collaboration with our Hamburg-based digital agency, Friends of C. – from developing online shops, mobile apps, the front-end management of B2B and B2C logistics, and returns management to payment and accounting systems, customer service, and e-commerce consultancy.

> 70

logistic centers and transport solutions worldwide in more than 140 countries

> 25.000

call center agents using more than 30 different languages

> 150

for different online shop platforms

Services That We Provide for our Clients

Supply Chain Management

  • B2B Distribution
  • B2C Distribution
  • Omnichannel
  • Customs and Trade
  • Compliance

Information Technology

  • Reporting & Data Analytics
  • IT Architecture

Logistics & Fulfillment

  • Warehousing
  • Returns Management

Order-to-Cash Management

  • Order Management
  • Multi Language Customer Service
  • Payment Management
  • Risk and Fraud Management


  • Digital Strategy & Consulting
  • Online Platform Development
  • Design & User Experience (UX)
  • Loyalty Management

A Selection of our References from the Fields of Fashion, Beauty and Lifestyle

Benefit from our Extensive Industry Expertise

Through the use of automation in many of our processes, we are able to guarantee you vast flexibility - even through seasonal peaks – for hanging and folded goods, shoes, cosmetics and jewellery. We thereby ensure your customers receive their goods quickly in your most important selling periods. Through a wealth of experience gathered from numerous Brands out of the Fashion, Cosmetics, Luxury, Beauty and Footwear branches, we know what logistics processes deliver the ultimate customer experience. Elaborate gift packaging, individually personalized notes, or the handling of dangerous goods – we’re got it covered. Of course we also support your crosschannel processes like Click & Collect or Return-in-Store.

Open questions? Please reach out to us!

Open questions? Please reach out to us!

Michael Schröder

Michael Schröder

Business Development Manager

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